Doing work for Coles means being ready for anything. From magazine-style lifestyle shots to food photography; from product photography to celebrity features. I've been tasked with all of it and more.
Coles made almost exclusive use of custom photoshoots for their imagery. I was in charge of managing and cataloging the hard drives, processing and colour-grading the RAW images, retouching the images, and often designing and doing finished art for the placements.
The images appeared nearly everywhere you can think of: print publications and catalogues, online and social media, instore signage and marketing, outdoor ads, billboards and more. They've been the most challenging and wide-ranging brand I've worked on.
RAW processing, retouching, finished art.
