This was a proactive project, aimed at showing Renault how they could take full advantage of social media to engage their audience and build excitement around their new vehicle trim. I worked directly with the art director and animator to bring it to life.
A designer/finished artist doesn't count for much in Melbourne if they haven't done a tram. On this design for AGL, I worked with the art director to lay out designs for several tram classes, ensuring the messaging was legible and consistent.
I created these two digital designs for a retail tech company's Christmas sale this year. With a brief of simply "Christmas Sale" and "50% off", I created and executed a design for their in-house site and brand-specific ads. And of course, I handled some of the rollout as well.
Springers Run was a $40 bottle of wine with a $10 label. The maker needed a label that would convince local pubs and wine bars to carry her product. She only had one requirement: her dogs had to be on the label. I collaborated with my wife (a designer) and sister-in-law (a painter) to create a label as good as the wine.
I design the occasional logo for small businesses. The clients tend to have limited budgets, so I aim for simplicity and flexibility.