This was a proactive project, aimed at showing Renault how they could take full advantage of social media to engage their audience and build excitement around their new vehicle trim. Working directly with the art director and animator, I developed the look, sourced the imagery and comped it all together to bring it to life.
A designer/finished artist doesn't count for much in Melbourne if they haven't done a tram. On this design for AGL, I worked with the art director to lay out designs for several tram classes, ensuring the messaging was legible and consistent.
I created these two digital designs for a retail tech company's Christmas sale this year. With a brief of simply "Christmas Sale" and "50% off", I created and executed a design for their in-house site and brand-specific ads. And of course, I handled some of the rollout as well.
Springers Run was a $40 bottle of wine with a $10 label. The maker needed a label that would convince local pubs and wine bars to carry her product. She only had one requirement: her dogs had to be on the label. I collaborated with my wife (a designer) and sister-in-law (a painter) to create a label that matched the quality of the wine.
I design the occasional logo for small businesses. The clients tend to have limited budgets, so I aim for simplicity and flexibility.